The most sustainable long-term approach is to compete through a significant and differentiated value proposition. Fronius has always stayed ahead of the curve by creating value through innovation and quality.
With a global reach and subsidiaries in 17 countries around the globe, Fronius International is uniquely diversified, comprising three divisions: battery-charging technologies, welding technologies and of course, solar electronics.
This diversification, coupled with our responsible fiscal policy, means that we are relatively insulated against the challenges of the evolving solar industry, and puts us in a perfect position for when the industry matures and becomes completely independent.
Why did Fronius see Australia as an important market to penetrate?
While the Australian solar industry is still evolving, Fronius sees the long-term market potential for Australia to eventually be within the top four nations worldwide.