In the category of Integrated Brand of the Year EcoGeneration was named runner up for its strength across multiple platforms including the EcoGeneration website, weekly e-news, EcoGen Events, EcoGeneration Jobs, the Australian Clean Energy Directory, Clean Energy Marketing Solutions division, The Wind Map of Australia and The Solar Map of Australia.
“It’s great to be recognised at this level for our integrated approach. Being able to offer great marketing options on a variety of platforms is really important because it generates the best results for our clients,” said EcoGeneration Sales Manager Tim Thompson.
A finalist in the B2B Magazine of the Year (business to business) category for the second year running, EcoGeneration was judged on a high level of enterprise and creativity in adapting to market change, quality content, strong branding, graphics and layout, and for its success against objectives and market performance.
The competition was strong and the eventual winner in both categories was prominent financial advisor and mortgage broker title The Adviser.Article continues below…
Editor Lucy Rochlin was thrilled with EcoGeneration’s results. “It is an honour to be a finalist the B2B Magazine of the Year Award, out of a field of more than 300 publications. Congratulations not only to the EcoGeneration team, but also to our clean energy industry supporters and contributors who have helped us build the magazine from strength to strength.”
“Taking the runner up position in the Integrated Brand of the Year Category is a particularly significant achievement for us, given that the category wasn’t restricted to B2B magazines or a particular circulation size.”
EcoGeneration Publisher Zelda Tupicoff was also pleased; “It’s great to be recognised at the Publishers Australia Awards, and taking out the runner up position in the Integrated Brand of the Year award further demonstrates the quality of the EcoGeneration brand as a whole.”